Monday, July 18, 2011

Wheaties FUEL


I came home today from a morning of flying from Phoenix to Denver to Las Vegas and back to Phoenix, and I found that I had received a very welcome email.


I had applied through Active Ambassadors to be sponsored by Wheaties FUEL for the 2011 race season. I applied in mid-June and had not heard back, other than an acknowledgement of my application. There are several benefits to this sponsorship, and I am really excited about the prospect of representing Wheaties. The email I received today asked me to fill out a three-page form accepting a commitment to represent Wheaties in one major market endurance race and one "fun run" such as a charity event or a fun walk/run.


I also am committing to try to participate in a group activity weekly wearing team Wheaties apparel.  The apparel is a little bit of a mystery at this time, but the application mentions a tri top, tri shorts, run shorts, run shirt tank and short sleeve, and a cap or visor. I am not sure if those will be the ones I will get, but the expectation is for me to wear the gear during races and training, kind of like a human billboard. Think NASCAR, but with tight spandex clothing. The application also asked if I would prefer a visor or a cap, and it was nice to have a choice. I opted for a visor for training in the hot Arizona sun.


I already eat Wheaties FUEL cereal on a daily basis, and having the chance to represent them is exciting. They will be also giving me 5 shipments of 11-12 cases of cereal. I can eat the cereal during my training this race season and also hand out samples to other athletes during races, or group training sessions. And really, who hasn't looked at a Wheaties box with a famous athlete on it and wished it could be you one day? I may not be on a cereal box, but having Wheaties FUEL as a sponsor will be a step in the right direction as I wear the brand-name gear. I now am going to wait until a group webinar on August 8th for all those chosen to be sponsored by Wheaties. Until then, the sponsorship is that much more motivation to get out there and train for this 2011 race season...and to enjoy some Wheaties FUEL!

7 comments:

  1. Congrats on making the team, your the first teammate I have found today. I am excited to be part of the team as well

    I use to live in Mesa for years, my parents still do. I dont miss Arizona this time of the year

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  2. Thanks for the Congrats, same to you. It should be a lot of fun meeting up with team members at events around the country.

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  3. Congrats on te Wheaties Fuel sponsorship. Just found out two days ago Im also being sponsored by Wheaties Fuel. My husband and I live in Queen Creek Az and are members of Az Tri Club.

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  4. That's great you guys are local, we'll have to see if maybe we can coordinate on an event at some point this year.

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  5. Best part of the picture is the redacted email address from the message. You are aware of the top right corner in the picture aren't you? :)

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  6. I can't lie, I didn't catch the part in the top right corner. I'm not always super observant, but at least I tried.

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  7. Congratulations on making team Wheaties Fuel! I'm on the team too! My name is Ashley Hawkins and I live in Bloomington, IN. I race triathlons and also run half/full marathons. Good luck and hopefully we can stay in touch throughout the sponsorship! My twitter handle is @ashleychawkins

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